Product Marketing Lead: New Ventures

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Job Category: Strategy and Analytics
Work Location: Oakland, CA
Duration: Full time
Job Code: 7680741
Job ID: J102384
Date: December 6, 2017

A career with AAA Northern California, Nevada, Utah, Arizona, and Mountain West is unique, just like you.

We’re a mission-driven Member services organization. We have a saying here at AAA that we aspire to be America’s most trusted organization absolutely famous for doing the right thing. With more than four million Members, our purpose is to bring peace of mind to Members so that they can enjoy life more.

We work hard to create an environment where you can thrive and where you use your skills and talents to help us deliver legendary Member service. You’ll help have a positive impact on the diverse communities we serve, too.

Located in Oakland’s Jack London Square, A3Ventures is the innovation lab and capital investment engine of AAA. As Head of Product Marketing you will work with a diverse team to develop and launch new products and services that help people thrive in our rapidly changing world

What you’ll do

Your mandate is to set and deliver the vision and strategy for A3Ventures and each of the products and services launched. Reporting directly to the Head of A3Ventures Lab and part of the leadership team you will be responsible for overseeing the strategy and planning, development and execution of all of A3Ventures’ marketing initiatives. You will take a holistic view of the products and services being launched from A3Ventures and ensure they work in concert with AAA NCNU products and services and take the lead in forming cross-functional teams to ensure all activities work together to advance the AAA brand.

Set Vision & Strategy: Lead the vision and strategy for marketing communications at A3V, including A3Ventures brand and each of the products and services launched from A3V. Take a holistic view to ensure that all marketing communications listen to market trends and support the company’s overall strategies and objectives

Develop & Oversee: Guide, develop and oversee implementation of the marketing plan for A3Ventures and for each of the products and services launched. Support and guide each member of the marketing team to develop product positionings including understanding category & landscape, value proposition, problem the product is solving, key features & benefits, customer journey, target audience insights and go to market approach.

Launch & Beyond: Oversee each product/service launch and establish a governance and mentorship role post-launch, to ensure ongoing communications are on brand and working efficiently to achieve goals.

Create Partnerships: Create a solid network of internal and external partnerships, liaise and work with cross-functional teams to establish regular communication cadence & ensure unified approach.

Plan & Oversee Budgets: Plan, oversee and manage overall budgets for marketing communications and ensure team adheres to budget.

Plan & Organize Marketing & Team: Plan and organize marketing functions, operations and team guided by a clear vision.

Counsel, Mentor & Develop: Work collaboratively with each individual and the overall team to develop and guide. Develop succession planning across the team

What you’ve done.

You’re a senior and experienced marketing leader. You understand the value of the art and science of marketing and have a track record of delivering outstanding results for brand, product and people development.

15+ years of well-rounded marketing communications and business growth in positions of increasing responsibility including management of P&L and multi-million dollar budgets and leading engagements with internal and external partners.

Extensive experience in developing brands and products from the ground up including establishing new markets through to revitalizing and enhancing existing brands and products across multiple sectors

Proven ability in to balance a practical mindset with creative business acumen to lead people through complex marketing operations

Possessing excellent interpersonal and communication skills with a focus on collaboration and team building in order to produce results

Intimate knowledge and up to date experience across all marketing channels and ability to assess correct tools and channels to meet differing requirements

Experience building and developing individuals and teams united for success

What you’ll need to succeed.

Ability to help build a purpose led organization with performance goals Agile thinking with the ability to evolve based on research, data and industry trends

Demonstrated ability to help develop strong teams that embrace diversity

Outstanding communication and interpersonal skills, excellent business writing skills and acumen

Flexible and action oriented with exceptional organizational, planning and project management skills

Passion for customer advocacy

Thorough knowledge of marketing principles, brand, product and service management across sectors

Humble, hardworking and honest

Bachelor’s degree, a proven track record and/or an MBA

We’ll value your skills and experience. We’re building a performance organization with heart and developing a pipeline of tomorrow’s leaders. Your work will be enhanced with training opportunities, a mentoring program and our Promote-from-within philosophy. We celebrate our diversity and leverage the power of many minds

About Us
For over a century, AAA has continued to redefine itself to become a multi-faceted leading provider of travel, insurance and auto services. We know you’re as versatile as we are and that every aspect of your personality adds to the skills and knowledge you bring to AAA. That’s what makes you so exceptional, and what you offer our Members and the communities we serve that much more unique. As an eligible Team Member, you have the chance to do honorable work, receive competitive compensation, a comprehensive benefits package and opportunities to grow your career.

The second-largest regional Member club of the national organization, and fastest growing mid-large size club in North America, AAA Northern California, Nevada & Utah is headquartered in Walnut Creek, California, and brings together:

  • An award winning work culture and environment
  • 2,800 employees to serve over 4 million Members
  • Over 75 branch offices across Northern California
  • Eleven branch offices across Nevada
  • Six branch offices across Utah