Social Media Manager-Car Sharing, A3Ventures

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Job Category: A3Ventures Roles
Work Location: Oakland, CA
Duration: Full time
Job Code: 7164480
Job ID: J101358
Date: February 14, 2017 Located in Oakland’s Jack London Square, A3Ventures (A3V) was established by AAA to design , build , and launch new busines ses . Over 100 years ago, AAA was born of disruptive forces , when the automobile began to replace the horse and buggy . Today, g lobal megatrends are at it again , with self-driving cars , collaborative consumption, and the IoT f oster ing disruptive business models and chang ing consumer behavior. These a dvancements in technology create large societal benefits, and they also represent an existential threat to AAA’s current business model.

With this in mind, A3V was established as a physically and operationally autonomous unit to embrace change and launch and scale a portfolio of new businesses . A3V’s unique link to AAA – one of America’s most trusted brand s, loyal 50+ million Member franchise, omni -channel distribution network, and culture of service – enables us to scale new solutions far more quickly than otherwise possible . We are a n organization whose legacy is built up on service, not profits, uniquely position ing us to be a trusted source of physical and digital solutions that help people make sense of a rapidly changing, complex, and connected world.

The first new venture to be launched by A3V Innovation Labs is a one-way car share business – positioned at the intersecting trends of mobility, collaborative consumption, and sustainability . We a re looking for a Social Marketing Manager to join our founding team. As Social Marketing Manager , y ou will be responsible for content creation, monitoring, and responses across social platforms, help ing drive rapid c onsumer adoption and inspir ing amazing brand loyalty.

What you’ll do

Create content : Plan, writ e, and post content across social media platforms , including Facebook, Instagram, Snapchat, Twitter , YouTube , and LinkedIn

Listen : Monitor conversation s of organic and paid content and engag e whe n appropriate

Engage influencers : Build and manag e relationships with relevant media and key influencers

Respond : Respond to user que stions and elevat e issues to Member C are when appropriate

Publicize : Manag e brand ambassadors at key events and provide live social media coverage

Analyze : Report, analyze, and recommend changes based on social media platform performance

Research platforms : Research and recommend use of emerging social media platforms

Why work for us?

Impact . Reinvent AAA and the services we deliver to 50+ million Memb ers whose lives we help improve.

Development . Our team is designed to incubate not just business concepts but also business leaders.

Recognition . We offer a competitive total compensation package including salary, performance bonus, benefits, and 401(k) company match and discretionary contributions.

Lifestyle . We do honorable work, and we practice our values: respect, integrity, teamwork, and service.

What you need to succeed

Experience:

Experience managing Facebook, Instagram, Snapchat, Twitter, YouTube, and LinkedIn campaigns

Experience using social analytics, i nsights , and listening tools

Experience reporting on and analyzing web analytics and traditional digital media KPIs

Experience with paid social media buys on social media platforms (e.g., Facebook, Twitter)

External vendor and project management experience

Experience writing and presenting social media strateg y

3 + years digital marketing experience, specializing in social

Bachelor’s degree required

Characteristics:

You use good judgment, and you contribute to strategy and align your actions to support it.

You apply disciplined fact-based judgment, balance rewards and risks, and deliver on commitments .

You contribute towards a high perform ing team with heart , and you embrace diversity .

You have e xcellent communication skills and can translate complex details into simple user content .

You have superior analytical skills, and you consistently demonstrate structured thinking.

You know how to evolve your thinking and strategy based on research, data, and industry trends.

You have excellent interpersonal and teaming skills and the ability to work well with a range of people.

You have exceptional organizational, planning, and project management skills.

You exhibit strong attention to detail, follow-through, and accountability.

You have advanced data analytics skills and excellent business writing skills.

You have a p assion for driving deep levels of user engagement and retention .

You have a s trong interest in mobility, urbanization, sustainability , and community building .

About Us
For over a century, AAA has continued to redefine itself to become a multi-faceted leading provider of travel, insurance and auto services. We know you’re as versatile as we are and that every aspect of your personality adds to the skills and knowledge you bring to AAA. That’s what makes you so exceptional, and what you offer our Members and the communities we serve that much more unique. As an eligible Team Member, you have the chance to do honorable work, receive competitive compensation, a comprehensive benefits package and opportunities to grow your career.

The second-largest regional Member club of the national organization, and fastest growing mid-large size club in North America, AAA Northern California, Nevada & Utah is headquartered in Emeryville, California, and brings together:

  • An award winning work culture and environment
  • 2,800 employees to serve over 4 million Members
  • Over 75 branch offices across Northern California
  • Eleven branch offices across Nevada
  • Six branch offices across Utah